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What is Yellow journalism ?

Yellow journalism, or the yellow press, is a US term for a type of journalism that presents little or no legitimate well-researched news and instead uses eye-catching headlines to sell more newspapers.Techniques may include exaggerations of news events, scandal-mongering or sensationalism. By extension, the term yellow journalism is used today as a pejorative to decry any journalism that treats news in an unprofessional or unethical fashion.




Frank Luther Mott identifies yellow journalism based on five characteristics:

1. scare headlines in huge print, often of minor news
2. lavish use of pictures, or imaginary drawings
3. use of faked interviews, misleading headlines, pseudoscience, and a parade of false learning from so-called experts
4. emphasis on full-color Sunday supplements, usually with comic strips
5. dramatic sympathy with the "underdog" against the system.

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